Video Didn’t Kill the Radio Star, Technology Did; Career Change After 40
They said it would kill the radio star—at least, that was the implication made by one of the most iconic music videos of all time. But, over 40 years later, we can confidently say that video did not kill the radio star—in fact, it’s quite the opposite. If anything killed the radio star it was technology.
For decades, radio was a dominant force in the world of music. Listeners had their favorite DJs and often fought over which radio station was the best. The chance of meeting one of your favorite Djs was well worth a picture or an autograph. But, tech came along and changed it all. With the rise of YouTube, Podcasting and Spotify, the radio star had died.
I was one of the lucky ones. I got to be on the air when radio was still a big deal in the minds of listeners. But, around 2009, most of us saw the writing on the wall. Should I stay and take my chances, or should I switch careers so late in life? A tough question, but the latter was the obvious choice.
Career change after 40 - a night & day experience
I knew radio was becoming a financially dying medium. With YouTube and Spotify in the mix, there was no reason for people to tune in any longer. That was the moment I knew a career change was in desperate need. As I was approaching 40, I thought changing careers would be tough, hell, I knew it would be scary. But, in 2015, I walked out of the radio station and never looked back.
With zero experience in the “real world”, embarking on this new journey was one of the scariest moves I ever made. The first 3 months were tough. I had no income and no sight of employment on the horizon. That’s when I decided to take things into my own hands. I had to dig deep into my life experience. As a result, I discovered I possessed several important skills: Video editor and SEO. Although obvious now, it wasn’t at the time. But, that lead me to my first client within a few weeks.
Welcome to the world of epoxy
Like I said, a night & day experience. I knew nothing about epoxy or garage flooring. But, I did know SEO, Wordpress and video editing. It was those two skills that landed me a fair salary with the flooring company.
The point of my story is this: Don’t be afraid of a career change after 40. Dig deep, go beyond your current situation. You may discover you have a lot more to offer than you thought you did.